So I own a designer consignment boutique in Tulsa, OK.  All the time I tell people to shop consignment because it’s cost effective and less wasteful. Recently, I was shopping for something new online and suddenly felt this overwhelming sense of guilt. How could I preach resale to my customers and followers while not subscribing to that myself? I have been impulse buying new trends every month while writing blogs about editing your wardrobe and saving money. This is not okay! So as of today, I’m taking a resale pledge to not purchase anything new for a year.

HERE’S A MORE DETAILED OUTLINE OF THE PLEDGE:

  1. Pledge lasts 1 year, but should continue past that time.
  1. I will try to refrain from buying anything at all, and when I need to buy something for my closet or cannot live without something, it MUST be resale/consignment.
  1. I will be imposing the 7 Day Rule on myself. No new purchases unless I’ve considered it for a week and still feel like it’s a necessary buy.

BUT WHY RESALE?

  1. Sustainability – Shopping at resale and consignment stores helps you find the things you need without contributing to the waste associated with the clothing industry or possibly supporting unfair treatment of workers. Think about all the pieces of clothing you’ve thrown away. Now imagine all the materials an entire industry must be throwing away! (Things that don’t sell, materials that can’t be used, that dress you never returned so a year later you toss it.) Why create demand when it’s also creating waste? Why buy clothes you’re not going to wear for more than a month? Ever thought about the people making your clothes and whether or not they’re being treated fairly? We should be shopping for long-lasting pieces that are made well, made ethically, and will always be “in”. Resale is one of a few sure-fire ways to do that.
  1. Save that paycheck – at the SoBo Co. we offer designer styles for up to 70% off retail pricing (sometimes more). You don’t need to buy clothing full price! Those pieces you love will be hitting sites like TheRealReal, The SoBo Co., Tradesy after the season is over. If the style is more than a fleeting trend, you can afford to wait.
  1. No more impulse buys – Shopping resale takes a bit more research. If you’re looking for a specific piece, or for a specific look, it might take longer than a minute to figure out what all is out there and for what price. Taking the time to compare pricing and look for deals helps cut back on those pesky impulse purchases that do the real damage to your wallet and your psyche.
  1. Learning Your Style – It’s easy to just wear whatever is trendy, whatever your favorite blog tells you to wear, or to go on H&M and buy all the new floral dresses because that’s what you like. To go into a consignment store and find something that you know you’ll wear forever, and that fits into your wardrobe…that’s difficult. I promise you it’s worth the effort! From the perspective of a stylist, it’s ridiculously helpful when a client comes in and knows exactly what they’re looking for and what trends/styles best compliment their body (while also being open to something new they may not have thought of.) I think one of the best ways to evaluate your style is through a closet cleanout appointment, which we do here at the SoBo! If you pay attention to the things you’re giving away and the things you’re keeping, you’ll start to see trends. And then you can finally stop buying the same unflattering shirt in every conceivable color.
I am not an authority on this topic, nor is any of this information new to you. But my hope is that I’ll learn to be happier with less, and that my journey can inspire others to do the same. I’ll be using the hashtag #myresalepledge on Instagram and Facebook so you can follow along or participate yourself.
And a disclaimer: in preparation for this year long pledge, I did make a few new purchases to fill the holes in my wardrobe. I would actually recommend cleaning out your closet and making a couple investment purchases before starting. It will make resisting the urge to impulse buy a lot easier.